How to Fight Against Piracy

Piracy is what every content producer fears, especially when it comes to digital content. It has many facets, but video piracy is especially prevalent in today’s world of cloud-based screening. It has always existed, but in the past few months a bigger story surrounding video piracy has been developing.

In a report from BGR, a commentator on the electronic market, the European Union declared pirating is illegal with one exception, and it’s a fairly significant exception. If a pirate is simply streaming illegal content, but not copying it, they are perfectly within their rights to continue doing so. Effectively, illegally watching content is now legal in Europe, and TV program production companies have lost the protection that ensured they received the profit they had the rights to.

Although there has not been a similar ruling in Australia, a country whose Attorney-General, Brandis, is outraged by their rates of piracy, they seem to have adopted the EU’s definition of piracy naturally. CNET explained the feelings of many that piracy is the fault and result of Foxtel, a video streaming company that has managed to gain control of international shows making their way into Australia, and sell the rights at unaffordable, high rates for the average user. Because the legal access to content is too expensive, many Australians feel justified in streaming shows illegally, claiming that if they are not copying the content they are not pirating and if they were given affordable legal options they would use them.

These examples are not meant to scare you (you should not be nervous, there is plenty you can do to fight against pirates). They were brought to light to illustrate the point that in case you thought piracy was a dying breed, you can rest assured it is alive and well, and the issue is only getting more complicated with advancements in technology. As always there is not a simple solution to this problem, but there are measures that you can take to protect your content from pirates, namely limited access and good security. What constitutes limited access and good security?

Limited access is a type of security that you can easily control without getting too technical. Something as simple as password protection creates a barrier between a pirate and your work. With many video platforms, password accessibility also adds the advantage of knowing who has logged in and watched specific programs. By tracking this data, not only can you determine if unusual activity and illegal viewing is taking place, you can also determine the origin of the piracy and put an end to it.

Obtaining good security is a bit trickier, but not impossible. Almost every cloud-based video platform has security, so you have to decide what works best for you. How Stuff Works lists a few basics that are a good starting point when looking at various security options, specifically encryption and experience.

Encryption is key to video security. As you store videos in the cloud or transfer them to screeners encrypting the content protects it from being interrupted or stolen throughout the transferring and storing process. Pirates are less likely to be able to access encrypted content, and even if they do obtain it, for them there’s no rhyme or reason to it.

Do your research on the experience and maturity of the video platform you are interested in using. Ask questions like: How long have they been in business? Have they ever had a security breach? Do their customers trust them? If there was a security issue, how did they respond and did they fix the problem? Asking these types of questions guarantees you will end up using a video platform that takes security as seriously as you do.

We invite you to take a look at MediaShowroom as a secure, limited access video platform option as you share your TV programs with your screeners. You can also find more information about our extensive experience protecting data at our parent site, Mainstream Data.

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