5 Tips for Effective Keywording

Knowing you’re responsible for the visibility of your video on the overly crowded cloud is a heavy burden to bear. It can seem like an insurmountable task to get your content seen by the right viewers, but it’s not impossible.

Creating content that users actually want to view is the most important aspect of building credibility and retaining viewers for your videos. But without first directing traffic to your videos, how relevant it is doesn’t matter. That being said, how do you generate traffic on your website and let the world see just how amazing your videos are? Keywording.

Keywording: the incredibly important process of thinking of the mostly likely words every user in the world would think of to search for your videos, so that when the user goes to type a word into their search engine, your video, out of the billions of videos in the cloud, ends up playing on their screen.

It’s a big job, and its importance is often overlooked because it can be boring and time consuming (from our experience, emphasis on the time consuming). But once you realize how important it is to keyword your videos so they are found by the people who give you money, it takes on a more important role.

Actually assigning keywords to your videos may seem impossible, but it’s not. Here at MediaShowroom we’ve done the research on the best tips for keywording so you don’t have to. We also have experience with keywording videos that gives us better insight into how to apply these practices. There are excellent sources on keywording, whether in depth keyword research, quick tips on video and image keywording, or ideas for video optimization, you can find the help you need to make your videos more visible to the world.

We’ve compiled a list of the five most effective ways to keyword based on our experience. Hopefully this helps you through the monotonous process of picking seemingly random words to describe your great content.

1.       Do your own keyword research.

This does not necessarily mean spend time researching how to keyword (we already did that for you, and if you want more advice this is a great source), rather it means you should figure out how the keywords you want to use fit into the bigger picture. There is a lot of content (not just videos) on the internet that your video and keywords are competing with. The first step in your keyword research process should be creating a list of keywords you think would be good. If you want to predict the success rate of a keyword, compare it to lists of keywords in the cloud. The best tools for this are Google AdWords and Google Trends. If anyone knows how keywords rank, how competitive they are, and how much traffic they generate, Google does. Make sure your keywords are unique enough to lead viewers to your video, but not so unique the keyword would not naturally come to a customer’s mind.

 2.       Make content relevant to the people you are trying to attract.

We know this one seems like common sense, but it’s more difficult than you might think. Your keyword could be great in directing traffic to your video, but not produce any results. Your keywords must accurately reflect everything that happens in the video. By choosing keywords that fit your content well, you attract viewers that are more interested in what they see.

3.       Use long tail keywords.

Broad is good, but specific is better.  It’s the search demand curve: as you become more specific with your keywords, the chance of finding the right viewer, someone who is legitimately interested in your video and what it has to offer, increases. In our own keywording experience, we have found that it is easier to work backwards, starting specific and getting broader. Start by listing the main people or subjects in the video and end by listing overarching ideas or themes. There may be another method that works better for you. Whatever you do, creating a standard method will help you choose keywords quickly.

4.       Include synonyms and variations of your keywords.

Spelling keywords correctly can be difficult, especially if your video relates to a foreign person, place, thing, etc. Make it easier to find your video by including common misspellings of words as keywords. Remember that there is usually more than one way to describe the same thing (case in point). List common synonyms for what you are describing in your video. Most importantly, include words that match the vocabulary of your target audience. If you are American keywording British videos, your instinct may be to call a police officer a cop, but remember they call them Bobbies. Subtleties like that, although annoying, can make a difference in your video success, so don’t ignore them. Your list of keywords will quickly grow in length, but it’s ok as long as they are effective in directing viewers to your video.

5.       Match your keywords to the other text attached to your video.

We know, you’re wondering if we’re questioning your intelligence with this tip. We promise we’re not. It’s easy to get so caught up in coming up with all your keywords from watching the video that you forget to make sure a keyword from your title, file name, URL, or anything else, is included as a searchable keyword.

Follow these tips, and you’ll stop traffic (specifically web traffic) as you find great keywords to expose your relevant content to the right viewers who will appreciate your videos just as much as you.

Once you get your videos keyworded so everyone can find them, think about the best solution for screening your videos. MediaShowroom is a simple, effective, and robust screening platform that can help you reach your customers and monetize your content. Take some time to learn more about us.

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