3 Things to Consider When Screening on the Go

As mobile devices and tablets become more prevalent as a valid screening device, the opportunities for screening on the go are increasing. We’re taking a closer look at what some of the pros and cons of screening on the go could be. Screening on the go is a glass is half full or half empty situation – what one person may see as a huge disadvantage may never have crossed someone else’s mind. We leave it to you to decide what you think about the following issues:

Screen Size

The most obvious difference between screening on a TV or desktop as opposed to a smaller mobile device is the screen size. For someone used to screening their content on a big flat screen TV it could be infuriating to screen-on-the-gowatch people fight an epic battle two inches apart from each other. Not to mention how small the subtitles would be if you were watching a foreign program. On the other hand, for someone used to screening on their laptop, the two-inch battle hasn’t lost much of its intensity. Not only is this a measure of how well you tune into content, it’s also a measure of how engaging the content is. If the program is entertaining or interesting enough, we suspect it will be easier to tune the world out and become engrossed in what you are screening.

Location

Yes, location does affect your screening experience. It’s the difference between watching a movie in your home and watching it on an airplane. One place you are completely in the zone, sucked into the action (at home). Another place there’s a constant hum in the background, babies crying, toilets flushing, and flight attendants obnoxiously coming over the PA system to remind you for the fifth time that they do indeed have Coca-Cola products (airplane). So maybe you’re not always on an airplane when you’re screening on the go, but we can bet you’ll have similar disturbances wherever you screen on the go. If you have the ability to zone out and ignore what’s going on around you, you could have a great screening experience out in the world. If you’re one of those people that gets caught up in the action around you and not on the screen, screening on the go might be a challenge.

Quality

Quality is something that can be a struggle even when watching on a big screen. If you’re streaming programs from online and the internet speed is not quite up to its usual tick you’ll notice the little pauses, skips, and mismatched audio that develops over time. Screening on the go can result in the same experience, but instead it may be public WiFi’s fault (or the fact that you probably maxed out on your data plan). Just as downloading reduces these issues at a stable location, initially downloading the program before taking your program to watch on the go may, quite literally, create a smoother screening experience.

As you can see, whether or not screening on the go is a good or bad thing is all a matter of preference. The obvious advantage is that you are not tied to viewing your program in a single location.

Here at MediaShowroom we tend to have the glass is half full perspective. We think having the ability to screen on the go will be advantageous for screeners around the world as they find the programs that add value to their networks.

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